Ubisoft nft interview

ubisoft nft interview

He gave no guidance as to what each item should look like or even how they should function and instead allowed the community to grow their own interconnected projects, games, stories, and art around the NFT items. Whether this would be viable for the mainstream games industry remains to be seen but at least conceptually, this offers something interesting.

The game dev emphasised that NFTs are just one aspect of the broader crypto gaming space and that they weren’t sure whether NFTs were going to be the focus of what crypto gaming becomes. They instead suggested that DAOs, guilds, and tradable in-game currencies were likely to play a much bigger role in the future of crypto gaming.

Ubisoft nft interview

For now, because of the current situation and context of NFTs, gamers really believe it’s first destroying the planet, and second just a tool for speculation. But what we [at Ubisoft] are seeing first is the end game. The end game is about giving players the opportunity to resell their items once they’re finished with them or they’re finished playing the game itself.

So, it’s really, for them.


It’s really beneficial. But they don’t get it for now.

Also, this is part of a paradigm shift in gaming. Moving from one economic system to another is not easy to handle. There is a lot of habits you need to go against and a lot of your ingrained mindset you have to shift.
It takes time. We know that.

We absolutely get it, Nicolas, and we want nothing to do with it.

He says that this is part of a ‘paradigm shift’ in gaming

Ubisoft’s speedy move into the NFT space has already caused a bit of a backlash. In a new interview with Finder, Ubisoft Strategic Innovations Lab VP Nicolas Pouard says that gamers just “don’t get it for now.”

Between its Quartz program and its investment in other companies, Ubisoft has been pretty clear about wanting to move into the crypto and NFT space. CEO Yves Guillemot confirmed the company wants to both create its own blockchain games and invest in others.
And Ghost Recon Breakpoint has already received its own NFTs, though even developers within the company are criticizing them.

In this new interview, Pouard addresses the negative reaction, saying it was a reaction they were expecting. “We know it’s not an easy concept to grasp,” said Pouard.

Ubisoft nft interviewed


Apparently, Konami gets a huge 10% royalty if the current owners sell these NFTs.

The reanimated corpse of Atari rose from the dead to bring us the ungodly horror of loot box NFTs or GFTs as Atari calls them. GFTs were mystery image NFTs where players didn’t know which image their NFT was until the grand unveiling on February 28. They apparently sold out though there are plenty being resold by the original buyers on Opensea (an NFT marketplace powered by Ethereum).
Atari claims that GFT holders will be able to use their GFTs to access a planned VIP club in The Sandbox, an Ethereum-based, gaming metaverse.

Team17 tried to launch a range of NFT art collectibles based on their strategy series Worms but drew such ire and vitriol from fans and game devs that they cancelled the project the day after its announcement.

Ubisoft nft interviewés

Ubisoft Strategic Innovations Lab VP Nicolas Pouard still believes in the potential of NFTs and, in an interview, he stated NFTs have plenty of benefits, including giving players the “opportunity to resell their items once they’re finished with them, or they’re finished playing the game itself,” but for now, he claims, gamers “don’t get it.”

The Problem With Ubisoft Quartz

Many gamers look at the idea of NFTs in gaming with extreme skepticism, and it is not hard to understand why. The use of microtransactions in gaming began as a benign trend, but it very quickly turned into an issue when developers used microtransactions as a way to exploit gamers and hide content behind paywalls.

Ubisoft nft interviews

Even transferring a skin between games run on the same game engine would be difficult. It’s also dependent on a game company continuing to make the same type of game. Transferable in-game item NFTs get even more complicated and costly when you factor in intellectual property rights for different games.

Some developers are beginning to see the potential for NFTs to shift how we think about game design.

“Traditionally, we build a game and then from that game and what that game wants to do, we build items,” says one designer, who wishes to remain anonymous. “NFTs offer the opportunity to build items with the intention that they’ll be usable across different games and then developers adopt those standards into their games.”

They cited the project Loot as an example. The creator minted 8000 NFTs with the names of traditional RPG items.

It’s telling that this is a sales pitch coming from someone in the crypto space, since it has the same dangerous and soulless hallmarks, of condescending hucksters who want to turn everything into a market, to transform even your leisure time into something that can and by divine right should be commoditised.

Of course he wants Ubisoft to push ahead with this, and “giving players the opportunity to resell their items” is the key sentence here. A big driver of money for them in this space won’t just be sales of NFT items, but the cut they get every time an item is sold and resold again. Endless money for doing literally nothing. Living the dream.

A lot of companies, big video game publishers included, have been dipping their toes into this market over the last 12 months for just this reason.

According to Pouard, while the team is frustrated with the negative reception the program received, he understands it, and appreciates fans expressing “how passionate they are about their hobby and gaming in general.” Pouard then added that regardless, the company still “strongly believes” in what it is doing and they will continue to find ways to keep integrating.

“We know it’s not an easy concept to grasp. But Quartz is really just a first step that should lead to something bigger,” Pouard said. “Something that will be more easily understood by our players. That’s the way we think about it and why we will keep experimenting.

Ubisoft’s Ghost Recon NFTs can be resold via Tezos secondary markets. Other video game NFTs can potentially also be interoperable assets, thus enabling their use in multiple games and online platforms.

Embracing Aleph.im

Ubisoft’s launch of the Quartz platform followedyears of exploration in the crypto industry. The publisher behind such franchises as Assassin’s Creed and Just Dance firstcreated its own Minecraft-inspired crypto game prototypecalled HashCraft and showcased it in 2018, but did not release it.

In 2020, Ubisoft released aRabbids-themed NFT initiative for charity, and then earlier this year rolled outOne Shot League, a spinoff of Ethereum-based NFT fantasy soccer gameSorare.

Adding a real-world value reward might be the next addition on top of all the value a game already offers.

So, Quartz is just a continuity of what we’re [already] doing, but it must be handled well, I would say. Or properly. That’s why it does not make sense to use an existing game with an existing economy and trying to move it over to a play-to-earn economy. It truly needs to be built from scratch, because it’s a very different way to think about the game economy and the monetisation.

Will you or are you already in discussions to license Ubisoft characters as crossovers with other NFT games? Like an axie from Axie Infinity that looks like a Rabbid? Are you guys looking into things like that and trying to spread the Ubisoft brand in the existing NFT space?

DG: In the past we made some experiments by joining Cryptokitties and Rabbids.

Our research has a very strong engagement when it comes to the environment and those concerns. It’s transparent for us to be able to pre-empt that discussion to make our players know we’ve taken the right step to protect the environment.It’s not just the environment, I fear. A lot of the feedback I read suggests that gamers view, or fear, NFTs being the new microtransactions or the new loot boxes; that Digits are going to make gaming with Ubisoft more expensive.

Are they right or wrong?

NP: Well, first, players are always right. Because they are our players, and we love them. And so, they’re always right. But your observation is correct. The first point I would say is that Digits are fully optional.
It’s something we’ve built outside the game’s economy. So, you can use Quartz or you can choose not to use it.

We will keep releasing features and services around this first initiative.”

Pouard continued, explaining he thinks gamers “don’t get what a digital secondary market can bring to them.”

“Because of the current situation and context of NFTs, gamers really believe its first destroying the planet, and second just a tool for speculation,” Pouard said. “But what we [at Ubisoft] are seeing first is the end game. The end game is about giving players the opportunity to resell their items once they’re finished with them or they’re finished playing the game itself. So, it’s really, for them. It’s really beneficial.

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