AMC Theatres locations.
Over 100 NFT designs will be available, specially designed by powerhouse animation studio, Cub Studios, who have yielded BAFTA and Lovie awards for their work.
The NFT giveaway will be valid only for tickets purchased or reserved for December 16 showtimes in all formats at all AMC theaters in the United States, while supplies last. To qualify to receive the NFT, tickets must be purchased or reserved by members of AMC Stubs A-List, Premiere or Investor Connect on AMCTheatres.com or on the AMC mobile app. Those members must have their AMC Stubs account number associated with the transaction, and the movie ticket must be scanned at the theatre when the guest arrives for the movie.
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But here’s the weird twist: While Disney/Marvel own the character Spider-Man, as well as the marketing and merchandising rights, Sony Pictures owns the rights to make Spider-Man films through the end of this year. That means the upcoming “No Way Home” edition of the trilogy will likely be the last, further incentivizing Sony to get as many people as possible to watch the film in theatres.
So yeah, sure, on the surface the Spider-Man NFT promo appears to be little more than a super trendy idea that has sold a lot of tickets, brought attention and excitement, and garnered free news coverage about the film — and will also likely be the first of many instances where digital images are bundled with ticket purchases in the future.
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AMC and Fandango in the US, and Vue in the UK – crashed due to the overwhelming amount of people trying to buy tickets.
Now, people are attempting to resell those cinema seats for extortionate prices, hoping to attract fans who are desperate to see the movie on opening day.
READ MORE:Spider-Man: No Way Home trailer sparks huge Andrew Garfield theory with MJ’s Gwen Stacy parallel
fighting for my life trying to get spider-man no way home tickets
— Corn ✮ (@sneerid) November 29, 2021
After millions of fans found themselves unsuccessful in their attempt to secure their opening day tickets, multiple listings started to appear on eBay with people reselling seats for ridiculous prices.
Some tickets for screenings in the US are being resold for anywhere between twice to ten times the actual price.
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AMC CEO Adam Aron took to Twitter to announce that the idea for the NFT came from the movie theatre chain’s new-found backers, the retail investors.
This idea came from YOU! Partnering with @SonyPictures for #AMCFirstEverNFT. More than 100 unique Spider-Man NFTs, given FREE to the first 86,000 online buyers of U.S.
AMC December 16 tickets for Spider-Man No Way Home. Only for Stubs Premiere, A-List & Investor Connect members. pic.twitter.com/VnsMVeR29w
— Adam Aron (@CEOAdam) November 28, 2021
AMC noted that over 100 NFT designs will be available, specially designed by animation studio Cub Studios.
Customers who qualify for the NFT will receive the NFT codes and redemption instructions via email on Dec.
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NFTs -a term unheard of by most only a year a go- grew to the level where leading brands from different industries decided to introduce their unique NFT collections.
Some of these brands are – Burger King, Nike, Louis Vuitton, AMC Stubs, Clinique, and Glenfiddich.
I am sharing here some insights regarding NFTs and Brands. It will focus on offering some tips and ideas. Meanwhile, it will also establish the value NFT brings to the table for almost any brand.
NFT Projects From Brands
AMC Stubs With Spider-Man: No Way Home
AMC and Sony’s partnership led to the release of around 86,000 NFTs offered for free to the loyal members. These NFTs were available for people who subscribed to Stubs Premier and other A-List Programs.
One such effort was this week’s instantly sold-out Spider-Man NFT promotion put together by AMC Theatres — the same company that recently began letting moviegoers pay for popcorn or tickets with cryptocurrency and whose stock has risen 600% after starting the year at below $2 a share.
Also see: AMC Offers Limited-Edition NFTs to Spider-Man Fans
“You were right when so many of you suggested movie-themed NFTs,” AMC CEO Adam Aron said on Twitter, crediting the movie and the theatre chain’s avid fan bases for an idea that led to all 86,000 commemorative digital images included with advance ticket purchases to sell out in a flash.
You were right when so many of you suggested movie themed NFTs.
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There will be 86,000 NFTs available for this unprecedented Sony and AMC celebration of the release of Spider-Man: No Way Home. (The total production of these Sony/AMC NFTs is expected to be limited to an overall quantity of 90,000.)
Tickets for SPIDER-MAN: NO WAY HOME go on sale at AMC on November 29, and the movie opens exclusively in theatres on December 16.
This special Spider-Man: No Way Home joint effort of Sony Pictures and AMC Entertainment marks the first ever NFT promotion by a major theatrical exhibitor. A limited quantity of up to 86,000 NFTs will be made available for those AMC Stubs Premiere, A-List and Investor Connect members who are the first to purchase their opening day tickets (or in the case of AMC Stubs A-List members who are the first to reserve their seats), at any and all U.S.
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For more information, visit amctheatres.com.
About Spider-Man: No Way Home
For the first time in the cinematic history of Spider-Man, our friendly neighborhood hero’s identity is revealed, bringing his Super Hero responsibilities into conflict with his normal life and putting those he cares about most at risk. When he enlists Doctor Strange’s help to restore his secret, the spell tears a hole in their world, releasing the most powerful villains who’ve ever fought a Spider-Man in any universe. Now, Peter will have to overcome his greatest challenge yet, which will not only forever alter his own future but the future of the Multiverse.
The film is directed by Jon Watts, written by Chris McKenna & Erik Sommers, based on the MARVEL Comic Book by Stan Lee and Steve Ditko.
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In the future, these NFTs will help AMC to airdrop exclusive discounts and other benefits to the holders. Simultaneously, it will generate some royalty from the NFT trades.
Clinique – Reward Program
An Australian company, Clinique, launched a Smart Reward Program. It offered a limited NFT collection to the three winners.
These came with perks like granting early access to new lines of products, and receiving products for free, among other things.
It also prompted the winners to become premium members of the company
3. Louis Vuttion – Using The Game Approach
With 200 years of success, the company launched Louis: The Game.
The game came with 30 limited edition NFTs with staking benefits. These NFTs are locked away for the winners, which they will receive after a specific time.
A few initiatives leveraged NFTs to support Ukraine.
4. Offering Unique Experience
NFTs are the gateways that brands need to break into the Metaverse.
Or rather, the Meta from Facebook. It is going to enable brands to empower their services. These include providing VR and AR experiences to the users.
Who wouldn’t appreciate some unique experiences, minigames, quests, and more? All this helps with customer engagement.
It retains loyalty and helps in making the clients feel valued.
Furthermore, if DAO is utilized for specific NFT projects, it will provide more voice to the customer. As a result, they feel that their suggestions and insights are valuable for the project.
All Aboard The Hype Train
Another great opportunity that NFTs offer is using the hype and trends to promote a brand or service.