Sure, the NFT market has been called a bubble. But now Macy’s has brought balloons to the party, adding more hot air to the gaggle of corporate brands minting NFTs.
The department store behind the eponymous Thanksgiving Day Parade in New York is giving away 9,500 Ethereum NFTs to celebrate its 95th year of presenting the event. Ten “ultra rare” versions of the NFTs are being auctioned and have already generated $41,700 in bids.
Macy’s said it will begin giving away the free NFTs on Thursday, Nov. 25 at 10 a.m. EST.
NFTs are tokens that represent ownership rights over digital items, such as image or music files. The Macy’s NFTs, Ethereum-based tokens on the Polygon network, donate 10% of every secondary market sale to the Make-A-Wish Foundation. It’s the same as when artists set up their NFTs to send them a commission each time their art resells.
Nft macy’s parade
If NFT owners decide to sell their Macy’s Parade NFTs in the NFT after-market on compatible marketplaces, 10 percent of any sales generated will be donated to Make-A-Wish, in perpetuity. This means that any time one of these unique 1 of 1 NFTs are sold, a 10 percent residual fee from the sale price will automatically be donated to Make-A-Wish.
By employing NFT technology in this way, Macy’s is forging a path of charitable contributions that goes far beyond what traditional methods can achieve. The 9,500-piece free generative Macy’s Parade NFTs will be distributed to Parade fans randomly and will come in various degrees of rarity including Classic, Rare, or Ultra Rare.
The Macy’s Parade NFT initiative was produced by Macy’s in partnership with media agency Spark Foundry and Sweet.
The world-famous holiday event celebrates its 95th anniversary with a special drop of 9,500 free NFT artworks featuring iconic balloons from its rich legacy in support of Make-A-Wish®
A special charitable auction of 10 Epic Macy’s Parade NFTs begins Friday, November 19 at macys.com/NFT
The limited-edition free Macy’s Parade NFTs Launch on Thursday, November 25
NEW YORK, November 19, 2021–(BUSINESS WIRE)–For every generation, the iconic Macy’s (NYSE:M) Thanksgiving Day Parade® creates lasting memories that touch millions. In celebration of its 95th march, the magic of the Macy’s Parade will take on new form, as one-of-a kind digital collectibles with the launch of 9,510 limited edition NFTs (Non-Fungible Token) powered by Sweet.
L’asta inizierà il 19 dalle 12:00 AM ET e proseguirà fino a martedì 30 novembre alle 11:59 PM ET.
Inoltre questi NFT sono strutturati in modo tale per cui se anche fossero venduti in un secondary market, si genereràun’ulteriore donazione del 10% a Make-a-Wish.
Gli altri 9.500 NFT saranno distribuiti gratuitamente,dall’apposito sito, a partire dal giorno della sfilata, il 25 novembre, alle 10.00 ET. Chi partecipa, indipendentemente dal fatto che si aggiudichi o meno gli NFT, partecipa anche ad un concorso per vincere 10.000 dollari.
Gli NFT sarannodistribuiti in modo casualeai fan della parata.
Il ricavato dalla vendita degli NFTandrà a sostenere l’associazione Make-A-Wish, che si occupa di sostenere bambini malati.
Come aggiudicarsi gli NFT di Macy
In realtàsolo 10 NFT ultra rari saranno messi all’asta,gli altri saranno distribuiti gratuitamente.
A partire dal 19 novembre inizierà la vendita dei 10 Ultra Rare Macy’s Parade NFT’s.direttamente sul sito diMacy.
A-Wish, in perpetuity.
In a press release, Macy’s says that “by employing NFT technology in this way, it is forging a path of charitable contributions that goes far beyond what traditional methods can achieve.”
“The 9,500-piece free generative Macy’s Parade NFTs will be distributed to Parade fans randomly and will come in various degrees of rarity including Classic, Rare, or Ultra Rare.”
Macy’s is launching a curated digital marketplace, powered by Mirakl, as it looks to further its e-commerce expansion.
It says that this will boost the company’s assortment in existing categories and brands and introduce a range of new categories, by enabling “carefully selected” third-party merchants to sell their products on macys.com and bloomingdales.com.
“This announcement is an exciting next chapter in our digital evolution.
Storied U.S. department store Macy’s announced on Friday that it has launched a series of NFTs based on the theme of its iconic Thanksgiving Day parade balloons, with the proceeds going to the Make-a-Wish Foundation charity.
Macy’s will launch NFTs in two phases. First, it is holding an auction for a set of 10, unique collectibles based on parade balloons throughout the decades.
The auction for these began at midnight Eastern time on Nov. 19, and will run through Nov. 30. And then, around 10:00 EST on Nov. 25 — during the Macy’s Thanksgiving Day Parade — people will be able to claim one of 9,500 free NFTs and also enter a sweepstakes to win $10,000.
At the time of writing, the NFT with the highest bid ($1,700) was Tiptoe, a new reindeer character Macy’s launched this year that has to face her fear of flying.
The proceeds from the sale of the NFTswill go to support Make-A-Wish, which helps sick children.
How to get Macy’s NFTs
In reality,only 10 ultra-rare NFTs will be auctioned off, the rest will be given away for free. Beginning November 19, the sale of the10 Ultra Rare Macy’s Parade NFT’swill begin.
directly onMacy’s website. The auction will begin on the 19th from 12:00 AM ET and continue through Tuesday, November 30 at 11:59 PM ET.
In addition, these NFTs are structured so that even if they are sold in a secondary market,an additional 10% donation to Make-a-Wish will be generated.
NFTs that would bring the magic of the parade to a new generation and simultaneously while raising funds for our partner Make-A-Wish,” he said.
Designed by REOMETRY, a digital agency led by NFT artists REO and Seth Brown, the NFTs are based on Macy’s archival and creative content.
The generative artworks will feature one of ten Macy’s balloons, covering legacy characters and ornamental figures that have appeared over the course of the Parade’s 95- year history from the late 1920s through today.
To kick-off the celebration, an auction will feature 10 Ultra Rare Macy’s Parade NFTs, which are unique one-of-one designs.
The Macy’s Parade NFTauction launches on Friday, November 19 at 12:00 AM ET and runs through Tuesday, November 30 at 11:59 PM ET.
Disclaimer: The views and opinions expressed by the author should not be considered as financial advice.
Sweepstakes ends on Tuesday, November 30 at 11:59 PM ET).
Powered by Sweet’s consumer-first NFT platform and built atop the sustainable Polygon blockchain, these NFTs will be carbon-neutral and easy for all Parade fans to collect, trade and sell. If NFT owners decide to sell their Macy’s Parade NFTs in the NFT after-market on compatible marketplaces, 10 percent of any sales generated will be donated to Make-A-Wish, in perpetuity.
This means that any time one of these unique 1 of 1 NFTs are sold, a 10 percent residual fee from the sale price will automatically be donated to Make-A-Wish. By employing NFT technology in this way, Macy’s is forging a path of charitable contributions that goes far beyond what traditional methods can achieve.
Ultra Rare Macy’s Thanksgiving Day Parade NFTs on November 19th. The auction will run until Tuesday, November 30, via dedicated platform Sweet.
Notably, each NFT is featuring a one-of-one design. At the time of writing this post, the highest bid has surpassed $2,000 – and it will most likely go much higher until Tuesday evening.
Macy’s Thanksgiving Day Parade Executive Producer Will Coss revealed his excitement in a press release:
“As we celebrate our rich legacy, 95 years in the making, we were struck by the unique place the Parade holds in pop culture, always evolving and reflecting the greatest characters and artists of each generation,” he said.
Environmental impact and charity goals
In order to create the marvelous Thanksgiving Day NFTs, Macy’s has teamed up with dedicated platform Sweet.