Mcdonalds mcrib nft reddit

Some people also enjoyed the irony of the McRib launching on National Vegan Day,” the spokesperson added.

The McDonald’s NFT retweet contest was the top mention globally despite it being a contest for U.S. residents only. Countries like the U.K., Japan, Spain and Canada weighed in most heavily, the data determined.

Overall, when it comes to online conversation spikes, Hootsuite credits the consistent hype (and quirky memes, tweets and campaigns) surrounding the McRib — not necessarily the quality of the sandwich itself.

Alexandra is a Producer & Entertainment Correspondent at Yahoo Finance.

Mcdonalds mcrib nft reddit

Even if you can’t get your hands on its tangy goodness, you can enjoy it in digital form with McDonald’s latest announcement.

“They [fans] have proven their love for this delicious, yet elusive sandwich. And now, we’re giving them the chance to enjoy it year-round … digitally,” read the official press release by McDonald’s. Ten lucky fans on Twitter will get the chance to win McRib NFT’s and add it to their personal collection of digital currency.
They have to meet certain rules and preconditions for the contest. For the unversed, an NFT is a digital asset of virtual art that cannot be duplicated. Unlike cryptocurrency, they cannot exist in multiple versions and are completely unique and non-fungible.
However, they are backed by the same blockchain technology that powers cryptocurrency.

Twitter users were elated to hear about McDonald’s revealing the McRib NFT.

Similar to Starbucks pumpkin spice latte, this is an item that people look forward to.

The brand might be using the campaign to test out how the campaign affects its social media following and overall digital engagement, and if the results are promising, it might look into expanding the uses of NFTs in marketing strategies.

This is all speculation. However, considering how other brands have used NFTs, McDonald’s might look to go beyond a ten-NFT draw if the launch is successful. For example, DKNY used NFTs to promote the launch of a new logo and Lay’s implemented NFTs in its “Smiles” campaign.
Clinique used an NFT strategy to get consumers to sign up for its rewards mailing list and promote its contest on multiple social media. Even Mastercard used a single NFT award in partnership with football coach Mourinho.

McDonald’s is creating a limited number of NFTs or non-fungible tokens in celebration of its McRib sandwich’s 40th anniversary.

“Our McRib NFTs are digital versions of the fan favorite sandwich – almost as saucy as the McRib itself– and we’re giving them away to a few lucky fans on Twitter beginning November 1,” McDonald’s said in a statement.

If you’re sipping your soda and munching on some fries, wondering what on Earth is an NFT and where is my sandwich, you are not alone.

The NFTs craze is relatively new, but they have become quite mainstream in that short period of time — as seen in the acquisition of an image collage by digital artist Beeple for $69.3m.

Yes, you heard correctly.

These included launch date, deployer address funding and the deployer address. The likely reality came out that it was from McDonald’s and the details did in fact match up. Additionally, one of the ‘owners’ confirmed the OpenSea link after @ok_0s reached out.

He discovered in the test transaction completed assumably only hours prior to the launch some input data which included the racial slur.

“ay yo n***a gibsme sum of dat mcrib”

Others also questioned whether someone may have got hold of the details in order to access this, but it would be nearly impossible to find McDonald’s’ contract pre-release. This suggests it was definitely someone within the organisation, however it is not confirmed.

Reactions from Twitter

I’m sure the Twitter user shares a reaction with us, both anger and confusion.

“Those who are familiar with this space will know that once the address for a crypto wallet (where NFTs are stored) is public, which McDonald’s address was before this incident occurred, anyone can initiate a transfer to that account,” a McDonald’s spokesperson said in an email statement. “Those transfers can include encrypted messages that are extremely difficult to regulate or trace. While there is so much excitement and hope for emerging spaces such as crypto, it is tremendously disappointing to see the platform used in this way.”

Now McDonald’s is rethinking how it approaches NFTs in its marketing, if it ever tries again.

“We will take appropriate action and will be carefully evaluating any future NFT programs,” the spokesperson said.

McDonalds on Twitter and retweet the Sweepstakes Invitation tweet any time between November 1 through November 7 from your public account. By November 12, we’ll select ten fans who will receive the exclusive McRib NFT to add to their personal collection.”

And since the McRib is best known for coming and going like some sort of sauce-slathered comet, McDonald’s also adds, “With the McRib NFT, you’ll never again have to say goodbye to the sandwich you love.”

But you might want to say goodbye to the NFT depending on how much its worth — and since the NFTs are all being given away, that becomes the big question: Does McDonald’s have an estimated value on these things? Typically for sweepstakes, companies are required to include the value of the items as part of the official rules.

You might have heard of NFTs before, given as it was all everybody could talk about a few months ago, but now it seems that even McDonald’s is jumping in on the trend. In a recent announcement, the famous fast-food chain is releasing a limited number of non-fungible tokens (a.k.a NFTs) to mark the McRib sandwich’s 40th anniversary.

The giveaway, which was hosted on Twitter last November 1, is essentially the “digital version of the fan favorite sandwich.” The NFT trend may be new, but it’s incredible how quickly it became mainstream in just a short period. Believe it or not, but this digital trend has people spending millions of dollars just to acquire certain NFTs.

A fine example would be digital artist Beeple’s image collage NFT, which someone bought for nearly $70 million.

With the world already on social media, entertainment opportunities like games and contests, or launches like the McDonald’s NFT, are going to make a difference in a brand’s perception.

Conclusion: Another McDonald’s NFT?

Food brands entering the NFT market is quite refreshing as well as a little skeptical for some. What the McDonald’s NFT collection shows us is that brands are willing to enter the NFT market, and they want to do it now.

Many experts believe that NFTs hold the power to increase brand loyalty amongst fans and regular customers. Moreover, just like newer innovations, it might just be a way to ‘stay in trend’ for many.

However, with how in the past brands have adopted technologies like the internet and social media, and capitalized on its benefits, NFTs stand a similar chance to become the ‘next big thing’.

Ad Age analyzed a few of the high-profile drops from brands, and the trail is filled with inside jokes, sluggish secondary markets, deflated values, and some unfortunate examples like the McRib NFT.

See Ad Age’s 2021 Year in Review here.

Many of the earliest brand NFT launches are languishing, even if the owners of them are doing their best to hype the value. Here is one prime example: The first Pringles NFT, titled “CryptoCrisp,” is currently for sale for 420.69 ETH, or $1.6 million based on the current value of Ethereum, from an NFT collector who goes by the handle CryptoCrisp #01.

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