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Most importantly though, there’s more bourbon to come! That’s if, you own the Party Horses NFT that drops on March 15th.

Maker’s Mark has been touted by the NFT team as the best partner ever for this project. They have agreed to print off 1-of-1 labels for surprise releases. Additionally, there were 100 Maker’s Mark Ambassadors who were invited to participate through Maker’s Mark Distillery itself.

Exclusive Access to In-Person Events

NFT holders will have the opportunity to participate in private parties from New York City or St Barth’s to events hosted on their home turf in Horse Country itself — Kentucky. Some of the best horse farms in the world could be the next setting for a Party Horse meetup with

POAPs (Proof of Attendance Protocols).

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According to YouTube investigator Coffeezilla, who recently exposed a YouTuber and Streamer for scamming his audience out of $500,000, states that he impersonated a “pretend NFT project promoter” to talk to the team behind the @NFT Instagram account where he learned that the team was charging creators $25,000 a post, with five posts minimum.

Rolling Stone asked Cuban for a comment on the matters over email, to which he replied by saying he’s “not involved with operations” of the account, and forwarded the publication the handles of two of his associates, “@NFT co-founders Jason Falovitch and Aaron Avruskin“.

Instagram recently banned @NFT on Thursday, February.

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Are NFT’s here to stay?

To the average viewer, it may seem that NFT’s are just another fad, simply another thing for millionaires and billionaires to spend their money on. However, Cuban and other businesses’ use of NFT’s suggests a promising future for NFT’s.

Similar skepticism surrounded cryptocurrency, and look where we are today.

There certainly could be a bubble around NFT’s and cryptocurrency due to their immense popularity; however, many benefits support their popularity.

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One bitcoin is identical to another, but each NFT is one-of-a kind.

Why might someone want an NFT?

Sheffield: Like anything, it really depends on the use case, the individual, and their motivations.

The practice of making and maintaining collections is as old as civilization itself. It makes sense that this drive to collect and display items of meaning would follow us into the virtual world, where we’re interacting with friends, coworkers, and other Internet communities.

Take CryptoPunks — a collection of pixel art images. What began as an early artistic experiment has quickly become a cultural icon for the crypto community.
In fact, to recognize the role that CryptoPunks have played as an historic NFT project, bridging culture and commerce, Visa has decided to purchase CryptoPunk 7610.

Let’s talk more about the CryptoPunks.

Nft mark zuckerberg

An employee at OpenSea, the $1.5 billion marketplace for non-fungible tokens that counts Mark Cuban and other big names among its investors, used inside information to profit off the white-hot digital asset market, the company said.

The employee, who OpenSea did not identify, allegedly bought certain NFTs knowing that they were about to be displayed on the platform’s homepage, boosting their value, the company said in a blog post.

“This is incredibly disappointing. We want to be clear that this behavior does not represent our values as a team,” CEO and cofounder Devin Finzer said Wednesday.

The company is “conducting an immediate and thorough third party review of this incident,” Finzer said.

The company also is now barring employees from buying or selling NFTs while OpenSea is featuring or promoting them, Finzer added.

Nfts mark cuban

Jazz’s NFT releasesold out 90 minutes after its first launch.

Other Professional sports team’s getting involved with NFT’s include

  • FC Barcelona
  • LA Dodgers
  • Manchester United

As a result of Cuban’s innovative use of NFT’s as a marketing play, we will likely see other companies copy his moves. Minting NFT’s costs very little, and distributing them is easy thanks to the digital era, so incentivizing attendance with NFT’s is a fantastic idea. Beyond just sports games, this concept could be extended to anything: concerts, restaurant rewards programs, perhaps even as a form of compensation similar to how companies pay their employees with stock.

NFT’s impact

While the support and unique ways people use NFTs are certainly exciting, like all things, there’s also another side to the story.

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Why did Visa decide to purchase one?

Sheffield: First and foremost, we wanted to learn.

We think NFTs will play an important role in the future of retail, social media, entertainment, and commerce. To help our clients and partners participate, we need a firsthand understanding of the infrastructure requirements for a global brand to purchase, store, and leverage an NFT. Having worked with Anchorage Digital to complete this process, we’re better positioned to help our partners navigate the process.

We also wanted to signal our support for the creators, collectors, and artists driving the future of NFT-commerce.
Enabling buyers and sellers is what we do — whether its helping small and micro business owners get online, or making it easier for companies to pay their partners across borders.

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Party Horses x Maker’s Mark NFT Collaboration New Frontier for Bourbon Collectors

The Party Horses x Maker’s Mark NFT Collaboration brings the reality of Web3 to the bourbon industry! This is the first legitimate bourbon NFT in the space currently. Sure, you may see other spirit NFTs pop up, however there are none currently that embody the core components of the new frontier like this one. One of the key ingredients for a successful NFT is community! We’re not talking about an Instagram following or an email list here either.

This Louisville-based project is built right in the heart of Bourbon City or Derby City, depending on who you ask.

Nftables mark set

Cryptocurrency and non-fungible tokens (NFTs) are gaining traction and driving headlines, but still have many scratching their heads.

To help us decode the world of NFTs we sat down with Cuy Sheffield, Head of Crypto at Visa and an NFT enthusiast.

Let’s start with the basics — how do you explain NFTs?

Cuy Sheffield: NFTs are a way to represent ownership of a digital good, like an image, video, or piece of text. Since the rise of the Internet, there hasn’t been a way to claim possession of a digital good, since most files can be infinitely copied, pasted, and shared. NFTs are unique tokens that can be used to certify the provenance, authenticity, and ownership of a piece of digital media.

Like cryptocurrencies, NFTs are tracked and exchanged on a public blockchain.

But unlike cryptocurrencies, NFTs are unique.

Nft mark packet

As AngelList founder, Naval Ravikant remarks, we are moving to a world in which ‘every valuable digital representation of an object or person has a token.’

While claims that ‘NFTs will authenticate the world’ make them seem like grandiose hustles or Orwellian foreshadowing, the underlying principles of blockchain aren’t new. We value some medieval manuscripts over others because of how their marginalia anchors scribal reproductions in a historical ‘situation of the original.’ The famous poem, ‘Pangur Bán,’ for example, is essentially the Reichenau Primer’s blockchain. It’s a valuable comparison because it highlights an overlooked feature of NFTs: ledgering is conceptual content in an artwork.

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