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Dec. 14 to determine early access eligibility. If you don’t qualify for early access into the Adidas NFT event, don’t lose hope.
Although 20,000 of Adidas’ NFTs are reserved for early access sale participants, 9,620 NFTs will still be available for general sale. Adidas says that it will retain 380 NFTs to use for future events and will keep its sales channel open until all 9,620 NFTs are sold to the general public.
IT’S MINT DAY
🚨Early access mint will start no earlier than 13:00 EST/ 19:00 CET
👉Max 2 NFTs per transaction / Max 1 transaction Early Access: Wallets restricted to 1 transaction in either Early Access or Public Release
Public Release: Wallets restricted to 1 transaction
— adidas Originals (@adidasoriginals) December 17, 2021
The Adidas Into the Metaverse NFT will be available to mint at adidas.com/metaverse.
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A customer receives a corresponding NFT after making a purchase with a registered vendor. If the shoes are then sold or traded, the digital token is transferred alongside them.
The NFT collection goes further to allow the ‘breeding’ of two NFTs to create NFT ‘offspring’ that can be made into custom sneakers. This innovative design approach is not tethered to the physical world and simultaneously generates exposure to a new digital fan base who can collect online.¹
At the end of 2021, Adidas Originals collaborated with NFT visionaries Gmoney, PUNKS Comic, and Bored Ape Yacht Club to create the “Into the Metaverse” NFT.
30,000 NFTs were minted and put on sale for 0.2 ETH (about $760 at the time).
Individuals who owned special Adidas Originals tokens, GMoney tokens, Bored Ape Yacht Club NFTs, Mutant Ape Yacht Club NFTs, and Pixel Vault NFTs received priority access to 20,000 of the NFTs, causing the general public to compete for the remaining 10,000. The NFTs sold out in less than 24 hours. Successful NFT buyers received digital items to wear in the metaverse along with exclusive access to physical products to wear in real life such as beanies, tracksuits, and hoodies.²
Coachella, one of the most famous music festivals in the world, is introducing NFTs for 2022 to complement their physical passes.
All attendees can claim a free NFT with their physical passes which can be used to unlock on-site, physical merchandise, food vouchers, and more.
Moreover, the brand has also reimagined the celebrities as 3D avatars to be featured in a cinematic video teasing the collaboration.
“As part of our ambition to celebrate ideas that are defining a new age of originality, we’ve landed at the forefront of creativity, which is the open metaverse,” said Erika Wykes-Sneyd, vice president of marketing and communications at Adidas Originals. “It’s a natural place for Adidas Originals to enter: a wild world where possibilities are truly limitless and where anyone can express and be rewarded for their most original ideas.”
Adidas has acquired a plot of virtual land inside The Sandbox, which it is working to fill with exclusive content and experiences. The brand’s digital assets will be secured in partnership with Coinbase, a leading crypto-exchange.
“Blockchain is one of the most innovative technologies of this generation.
On Thursday, the German multinational corporation Adidas announced the launch of the company’s first Adidas Originals NFT collection. The Adidas Originals NFT drop is in partnership with the Bored Ape Yacht Club (BAYC), the cryptocurrency investor Gmoney, and the comic series Punks Comics.
Adidas Reveals ‘Into the Metaverse’ Originals NFT Collection
Adidas continues to embark on its mission to enter the metaverse and work with non-fungible token and blockchain technology.
The shoe and sportswear corporation first jumped into a partnership with Coinbase and said the metaverse was “exciting” during the last week of November. Adidas also hinted at working with the metaverse game The Sandbox.
Adidas Originals will officially enter the metaverse with the release of its first NFT (Non-Fungible Token) collection on Friday, just a few days after Nike announced a big deal in the space.
Called “Into the Metaverse,” the collection was created with NFT pioneers Bored Ape Yacht Club, gmoney and the team behind the PUNKS Comic. Owners of the NFTs – on sale Dec. 17 – will receive exclusive access to Adidas Originals experiences and product including virtual wearables for blockchain-based gaming world The Sandbox and other platforms, and exclusive physical product to match— a hoodie, a tracksuit and gmoney’s iconic orange beanie.
Adidas Originals purchased a Bored Ape Yacht Club NFT, named “Indigo Herz,” joining one of the most fervent communities in the NFT space.
We see it unlocking boundless potential to connect with our members,” said Scott Zalaznik, the chief digital officer at Adidas. “The foundation we are building with Web3 will lead to new creative opportunities for partnerships, engagement through digital goods, and a path towards a more inclusive future.”
Digital and physical wearables will be available for Adidas NFT owners in 2022.
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The brand has also purchased a Bored Ape Yacht Club NFT, named Indigo Herz, to join one of the most active communities in the NFT space.
Adidas said members were given the chance to redeem a POAP (Proof of Attendance Protocol) NFT status badge, commemorating their presence at the start of the brand’s metaverse journey.
“It’s so refreshing to see a culturally influential brand like Adidas Originals work so closely hand-in-hand with the NFT community,” said Gmoney, in a statement. “At every step, they’ve included the right partners from the crypto, metaverse, and NFT community and listened to their thoughts at an early stage.”
Adidas Originals recreated Gmoney’s orange beanie to be featured digitally in the Punks Comic and physically as an item of clothing.
Nike’s metaverse projects share a similar sentiment, but the differences in execution illustrate just how unchartered this virtual terrain still is: as of publication, Nike has yet to mint its own NFT, but in its free “Nikeland” on metaverse platform Roblox, visitors can compete in games and try on iconic Nike, Jordan Brand and Converse pieces in a digital showroom. Nike has also recently indicated its intent to sell virtual branded sneakers and apparel through several recent trademark applications.
Progress has been far faster than precedent would suggest, leading to a hype quotient in which sneakers and streetwear thrive.
The Adidas project took nine months to develop, meaning conversations were in progress by March. The first luxury NFT — an art film from Gucci — was announced in May.
Since then, momentum is gathering pace across the broader fashion and beauty industries.